"Best Cut" into Denmark
3 exclusively selected products, Fillet, Steaks & diced from Highland Game will go into Danish super markets stamped with the “Best Cut” crest. The “Best Cut” range will go into 90 Føtex stores and 17 Bilka stores in Denmark this week.
Dansk Supermarked group is proud to be the first mover regarding chilled venison. They have gone for a high quality profile and therefore chosen Highland Game for its quality & provenance status.
Normally the Dansk Supermarked group would choose a private label strategy but since Highland Game has got such a good story and indeed is the venison retail market leader and specialist they have embraced the Highland Game brand.