Britain has rediscovered game!
"Game sales were reportedly 30% up last year and all the big retailers are getting in on the act.
Marks and Spencer has launched a new range of wild British game, available in stores nationwide. The range includes pheasant, partridge, rabbit and venison in a variety of roasts, fillets, steaks, sausages and even an oven ready game casserole mix.
Tesco is also 'in on the game' through a collaboration with Highland Game to produce the 'Chef's Selection' range of venison sausages, burgers, grill steaks and meatballs across Tesco stores in England. This follows the success of Highland Game in Tesco stores north of the border.
Look out also for Wild Shot British Game Soups in Waitrose."
Source: Supermarket Watch November 2012, www.lovebritishfood.co.uk