Highland Game in Randak Designs Newsletter
Highland Game’s new sub brand Speciality was launched this month and kicked off with a 2 pack of Buffalo Burgers going into Sainsbury, Scotland. Tesco will follow with a Buffalo Burger promotion in May in time for the BBQ season and the Bank holiday weekends.
This new brand will offer rare and delicious meats of both British & International origin.
The consumers crave for alternative and choice and Speciality will offer that extra factor.