Asda loses calories over healthy bangers 

Asda is launching Scottish Slimmers Wildly Healthy Venison Sausages produced by multi award winning venison specialist Highland Game, into 24 stores in Scotland next week on Monday the 15th of March.

Consumers will be delighted to learn they can now purchase these delicious low fat, low salt Wildly Healthy Venison bangers in their local Asda store. This tasty product, a favourite amongst slimmers, is healthy, value for money and can be used as part of a healthy breakfast, snack or a comforting evening meal. It allows consumers who wouldn’t normally buy sausages the opportunity to try out the new healthy and low-priced option.

The Asda supermarket chain has joined other leading stores including Sainsbury’s and Tesco’s Scottish stores to offer its calorie counting customers this natural and nutritious product.

Ingela Kassander Nissen, PR & Marketing Coordinator said: “We wanted to develop a healthier sausage that would appeal to dieters, healthy eaters and the weight-conscious alike but also to the family market where parents are fast becoming aware that their children’s health can be improved through a sensible diet. We are delighted to see that our Wildly Healthy Venison Sausages seem to have become the consumer’s family meal choice – we have found that our healthy sausages work as a family, child-friendly and extremely palatable introduction to venison, encouraging consumers to try the rest of our range. Our Wildly Healthy Sausage was initially launched in September 2009 and is already our number two best selling retail product, the sales more than doubling in January 2010.” 

Venison contains all the nutrients of other meats, but less than half the fat of beef and a quarter that of lamb. It is an extremely rich source of vitamin B complex (essential for health and well- being) and is high in protein and minerals, making it an ideal food source for a healthy balanced lifestyle. In fact, venison is so nutritious, that even a smaller serving than the recommended daily portion will provide higher levels of nutrients and over-all satisfaction compared to other meats.  

The low calorie, low fat, low salt Wildly Healthy Venison Sausages have been specially produced for Scottish Slimmers and each sausage contains only 55 calories and less than 3% saturated fat.

 

Lorraine Queen, publishing and promotions manager at Scottish Slimmers said: “The discerning taste buds of our members just love these fantastically tasty, meaty sausages and this is reflected in the dozens of comments, new recipes and serving ideas they are sharing with us – such as sausage stew, stir fry and even meatballs made from the sausage content without the skins!  It’s amazing to think that two years ago 45% of members surveyed never bought any sausages at all as they felt they would either be too high in calories and fats or found the existing low fat varieties unsatisfactory. Now we’re all enjoying them in a sausage sandwich with ketchup, as bangers and mash, in our quick sausage casserole, with red wine gravy...and astonishingly only 55 calories per sausage – what a turnaround! ”

Ingela is saying with a big smile: we are thrilled about our successful cooperation with Scottish Slimmers – it is a true “win win situation”– they lose (calories) and we win!

Highland Game was founded by Christian Nissen is 1997 and has become the UK’s leading provider of quality assured premium Scottish wild venison. The game is specially selected from approved estates in the Scottish Highlands where the deer are free to roam Scottish hills and woodlands. From these estates it is then transported to the custom designed premises in Dundee where it will go through a natural hanging process lasting from 3 to 5 days to guarantee freshness. This thorough method ensures prime quality from hill to plate at all times.

The Dundee based company plans to develop opportunities with venison ready meals and pre-cooked offerings in the future. To view the complete Highland Game retail range visit www.highlandgame.com  

Editor’s Notes

·         Highland Game is a multi-award winning Venison specialist, supplying wholesalers, supermarkets, restaurants, butchers, delicatessens and private customers throughout the UK.  

·         Wild venison is high in protein, Vitamin B complex and minerals, but low levels of cholesterol and saturated fat, making it an ideal source for a balanced healthy lifestyle.

·         Highland Game is EEC approved, has BRC certification and is also a member of the Scottish Quality Wild Venison Accreditation Scheme which gives quality assurance to the customers by ensuring that all products are traceable.

·         The Scottish Slimmers Wildly Venison Sausages are priced at £2.19 for a pack of six at 270g 

·         The complete Highland Game range of award-winning venison can be found at www.highlandgame.com with prices ranging from £2.19 to £75.

 

    * For further information please contact Ingela Kassander Nissen, PR & Marketing Coordinator ikn@highlandgame.com  Highland Game, Baird Avenue, Dryburgh Industrial Estate, Dundee, DD2 3TN. Tel: 01382 827088. Fax: 01382 814252. www.highlandgame.com