Highland Game, was founded in 1997, by Danish entrepreneur Christian Nissen, when he acquired the production unit from a poultry & game dealer in Dundee. Christian had a clear vision from the very start to achieve wider popularity of venison by making it available through mainstream retail channels.

At the time, venison was not widely consumed in the UK and was mainly sold through butchers and delicatessens. In fact, in 1997 just 5% of venison produced in the UK was consumed domestically, with 95% exported, mainly to France and Germany.

Over the years, Highland Game has successfully created awareness and sales of venison – daily supplying ASDA, Aldi, Coop, Lidl, Morrisons, Sainsbury's Tesco and Waitrose as well as to manufacturers and distributors of the catering and restaurant trade, in UK including Costco, Booker and on the Continent.

Our future is driven through greater investment in our manufacturing and marketing capabilities. Recent developments in serving meal kit operators and public sector channels is putting us in a strong position to drive forward the industry further as the need to harvest more deer to better manage the environment is becoming more clear.

The company has also launched 3 cook books; "The Name of the Game", "Venison" and "7 Days in Scotland" backed with Venison Master Classes and Cookery Tours throughout the country.

Today, Highland Game is the market leader and influencer, employing over 130 members of staff in season selling a pack of quality venison every 7 seconds across UK retail. In addition we continue to build our food service and wholesale capabilities as we strive to do more to serve the public sector, from schools to hospitals.