Backed by Highland Game, Sainsbury's market share of Venison goes from less that 5% to 15% in under one year

Highland Game is delighted to be back in the saddle at Sainsbury's

It's been many years in the waiting, but as it stands Highland Game Venison is now range between 250 to 380 Sainsbury's stores across the UK.

Confidence in our healthy great tasting high protein means today we are presenting 5 lines in the retailer and we hope to sell in more than 1 million packs over the next 12 months.

They include Venison Steaks 250g, Venison Diced 300g, Venison Smoky Burgers 340g, Venison Grillsteaks 300g and Venison Meatballs 300g.