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Brakes Scotland Game For Highland Venison

Highland Game in Dundee is gearing up for a busy venison season with new customer, Brakes Scotland adding four venison lines to their Scottish product range.

September sees the start of game season and with the health benefits of venison mentioned as a major factor for the increase in popularity, Highland Game are busy preparing their factory and butchers ahead of an October launch with Brakes Scotland.

Since Highland Game was founded in 1997, venison was not widely consumed in the UK, in fact just 5% of venison produced in the UK was consumed domestically, with 95% exported mainly to France and Germany. Highland Game believed that if it could convince people that venison was a tasty, healthy, safe and affordable meat, it could change perception and increase consumption levels at home. Today, Highland Game has tripled in size predominantly down to close working partnerships with multiple retailers.

Highland Game Managing Director, Christian Nissen said: "“We are delighted that Brakes, as one of the country’s leading distributors to the restaurant / catering and food service industry, will now offer a key selection of our Scottish Wild Venison range to their customer base in Scotland.  It’s been very interesting and encouraging to work along the Brakes team to develop the right cuts and specifications for their market and we are excitedly looking forward to the launch.” 

Containing more iron than other red meats, but less than half the fat of beef and even less fat than chicken, Highland Game venison also benefits from low food miles, as the venison is sourced from Scotland. Highland Game work closely with a variety of supply partners including the Forestry Commission, Estate Owners, Factors, Game Keepers and Recreational Stalkers in order to achieve a consistently superior quality venison product.

John McLintock, Operations Director for Brakes Scotland said: "Venison has become a popular red meat on menus throughout the country and it made sense for Brakes to have a genuine Scottish Wild Venison offering. We were particularly amazed by the level of care that goes into preparing the venison, from the vets inspection right through to the in house team of expert butchers. And it goes without saying, the venison tastes beautiful, due to its rich flavour and lean gamey texture.  

For all media enquiries please email Ingela Nissen, Marketing Manager, Highland Game: ikn@highlandgame.com

For editors:

BRAKES SCOTLAND

Brakes Scotland has committed to the country for nearly 60 years. Employing over 600 local people, Brakes Scotland partners with over 60 Scottish suppliers serving more than 11,000 customers across the nation. Operating from four sites across Scotland in Inverness, Oban, Dundee and Newhouse, Brakes Scotland offers customers a fully multi-temperature service and over 400 Scottish product lines. Brakes Scotland is owned by Sysco, a leading supplier to the foodservice sector in America, the UK and Europe. 

HIGHLAND GAME

“Highland Game has earned its place at the forefront of the Scottish wild venison industry since its inception in 1997, with leading sourcing and processing methods, standardising premium quality for the industry. The company employ over 100 members of staff at their BRC AA (British Retail Consortium) accredited processing plant in Dundee. 

Highland Game’s award winning venison range is supplied to all market segments; from leading supermarket chains such as Aldi, ASDA, Coop, Costco, Lidl, Morrisons, Tesco and Waitrose to leading manufacturers and distributors in the catering / food service industries as well as to Quality Butchers and Delicatessen Shops, in UK and on the Continent alike.

Highland Game is a privately owned business built on passion for venison and commitment from a skilled team who have invested in and respected the heritage of Scottish wild venison. Highland Game has successfully, made this healthy natural meat ready available in UK, indeed made a direct link between the rural Scottish Countryside and the British consumer.”

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