Highland Game nets wider supermarket distribution worth more than £1 Million in Sales
Highland Game has raised its competitive stake in UK market after securing increased distribution with retail partners Tesco and Morrisons worth over £1 million in sales to the company over next 12 months.
Highland Game has raised its competitive stake in UK market after securing increased distribution with retail partners Tesco and Morrisons worth over £1 million in sales to the company over next 12 months.
The new deal with Tesco extends Highland Game's partnership with the retailer in Scotland and will see the company's core products, Venison Steak (250g, £6.95) and Venison Grillsteaks (300g, £2.75) go on sale in stores across England and Wales from Monday (23rd September) following a successful trial. Meanwhile, on 11th November Highland Game will launch their new, individual short-crust wild Scottish venison pies (230g, £3.00) in Tesco stores in Scotland.
James Lamont, Local Sourcing Buying Manager for Tesco Scotland, said "We are always looking for opportunities to serve our customers new and exciting products. We are delighted to be working with Highland Game to offer Tesco customers in England and Wales these delicious, quality Scottish venison products and we are confident customers will love them."
Responding to strong demand Morrisons has significantly increased its order for Highland Game to offer Tesco customers in England & Wales these delicious, quality Scottish venison products as well as Own Label The Best Loin of Scottish (now available to pre-order at Morrisons) following a successful Christmas 2018.
Managing Director and Founder of Highland Game, Christian Nissen commented "We've had a very clear vision from the start; to make quality venison products easily accessible for the whole nation. These new deals at Tesco and Morrisons mean that for the first time, Highland Game venison will be available in almost every UK postcode, from Shetland to Lands' End. This wouldn't have possible without the support and collaboration of all the partners in our supply chain, from landowners and public bodies right through to logistics and customers."
Venison is naturally low in fat, high in protein and rich in iron and B-vitamins, making it the perfect healthy alternative to beef, pork and chicken. Highland Game's range includes pure lines of Venison Steak, Diced Venison, and easy cook Venison Sausages, Burgers, Grillsteaks and Meatballs. The company is currently working on new product innovation to drive forward more healthy and sustainable easy cook products for 2020, which will allow an even wider range of consumers to enjoy this low fat and nutrient packed produce.
Also, all Highland Game products are now packaged using widely recyclable silver trays. The move away from using non-detectable black plastic packaging, which is coloured using carbon pigments that make it difficult for recycling systems to pick up, could save up to 40 Tonnes of black plastic from landfill every year.
Christian Nissen continued: "As a small company, we react to change and put new processes in place very quickly. Our switch to recyclable silver trays across our whole product range from Monday is an exciting example of packaging innovation which will have a real and lasting impact on the environment."